Users are not real people

A few weeks ago I attended Confront conference in the quaint city of Malmö, Sweden. On the stage was Paul Hamilton, a design lead at Ustwo, who reminded us that as designers we are constantly making choices.

Simplified designs — not the real thing
  1. Optimise for cash payments — Keep the call-to-action copy as Continue, meaning there is no sense of confirmation for digital payments. This makes sense for cash payments as you need to continue and complete some steps before paying for real.
  2. Optimise for digital payments — Change the call-to-action copy to Pay, giving you some sense that your card will be charged. For cash payments it may not be obvious that there are steps following pay.

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Kiwi in Canada, Product designer at Uber, Podcasting at @DesignLifeFM, Videos about design: https://t.co/Dh2EpDr6jT?amp=1

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Femke van Schoonhoven

Kiwi in Canada, Product designer at Uber, Podcasting at @DesignLifeFM, Videos about design: https://t.co/Dh2EpDr6jT?amp=1