Preparing your product launch

In light of recently launching the Design Life community I’ve been getting a few questions about launching products. While I’m no expert and this is my first official ‘launch’, I thought I’d share some of my early learnings.

Understand your audience first

It’s imperative that you understand who your product is for and how it benefits them. Without knowing this, you’ll be creating a product in the dark in the hopes that it’ll catch on. and at least someone out there will care.

Don’t guess what your audience wants. Talk to people — a lot of people. Ask them questions. Learn how you can help them. At the same time, build an audience. Launching to crickets doesn’t sound fun to anyone. Your product stands a much higher chance of selling if you have an existing audience you know how to help.

Having and understanding your audience is crucial to your product creation. How will what create to appeal to them? What need is it fulfilling? How can your product help them with their current struggles or challenges? What value will it provide for them?

Knowing your audience helps you to:

• Create something that will be of value for them
• Learn about their needs, struggles and challenges
• Allow you to market and…