A few weeks ago I attended Confront conference in the quaint city of Malmö, Sweden. On the stage was Paul Hamilton, a design lead at Ustwo, who reminded us that as designers we are constantly making choices. Making choices is seen as labour, after all it’s what we as designers paid to do. But how do we make these choices, and who are we making them for? Are we making them for users, or humans? On the screen, Hamilton showed Ted Hunt’s concept of Users Are.. /…